How ENVI Can Help
Organisations are facing increasing pressure to be responsible, transparent and accountable for how they perform in regard to sustainable development. The Government and Stakeholders are starting to demand to know what organisations have done and what they plan to do.
Government sustainability demands come in the form of new statutory requirements like the National Greenhouse Energy Reporting (NGER) Act and emerging requirements like the Carbon Pollution Reduction Scheme (CPRS). This means that companies are slowly needing to comply with more strict regulations with regards to the environmental impact of their operations.
As you would expect, a company’s print output plays a massive role in determining the amount of impact that they have on the environment. Naturally, our clients are choosing to print on recycled stock when they can, but this isn’t always practical.
In our day to day trading, we have begun to notice some hesitance when it comes to choosing a recycled stock for use in an organisation’s marketing collateral. Reasons we are being given are that the recycled stock is typically much more expensive than non-recycled, and the appearance or quality is generally lower. It is possible get the same finish as a non-recycled stock, but you really do pay a premium for this. In recent years, a recycled appearance has been “trendy” and used quite effectively as a means to convey a “green” or humanitarian aspect to an organisation – but this is becoming less and less so, as the recycled look is becoming overused and is not always practical.
Introducing ENVI, the 100% carbon neutral stock. Wholly Australian made, the ENVI range is accredited “whole-of-life” carbon neutral by the Australian Government’s Department of Climate Change. With such accreditation you would think that this stock would carry a price premium, but I am happy to inform you that it doesn’t. In fact, it is priced quite similarly to non-carbon-neutral commodity stock.
The stock also carries the following benefits:
Genuine Scope 3 reductions
Under ISO standards, paper is a Scope 3 (indirect) emission. Using ENVI carbon neutral paper allows your organisation to demonstrate what it’s doing to tackle climate change by including it in Scope 3 NGERS and CSR reporting.
Economic benefits
Reputation benefits
Many organisations now recognise the links between sustainability, reputation, and financial performance.
Your organisation can use the Greenhouse Friendly™ logo on any item printed on ENVI carbon neutral paper. This allows you to display your commitment to tackling climate change on items like annual reports, marketing collateral, business cards, company stationery and more. Imagine how this could influence the way stakeholders perceive your organisation.
What the experts have to say
“Concerns about social and environmental issues provide opportunities for brands to connect with their consumers at a deeper level and, in doing so, gain competitive advantage and sales advantage” (Patrick Cescau, CEO of Unilever).
“Companies whose brands rightly become synonymous with sustainability will be the ultimate winners. By committing to the sustainability agenda, customers will soon learn to trust your brand and realise that you’ll do the right thing by society and the environment on their behalf. That’s when you can offer customers something truly valuable and you’ll be rewarded through their loyalty” (Adrian Hosford, Director of Corporate Responsibility, BT).
Independent research
Ninety one percent of respondents believe action by organisations to minimise their environmental impact improves their reputation (Quantum Market Research, October 2008).
Social benefits
Stakeholders expect organisations to contribute to local economies.
Using ENVI carbon neutral paper supports Australian industry. Locally produced ENVI is made by Australian Paper which employs over 1,400 people nationwide.
Environmental benefits
By using ENVI carbon neutral paper, your organisation is making a genuine commitment to tackling climate change.
All direct and indirect carbon emissions associated with manufacturing ENVI are offset in accordance with the Australian Government’s Greenhouse Friendly™ program. So, by using ENVI carbon neutral paper, your organisation is contributing to a reduction in global warming.
On application, AstroPrint can provide you with a calculation of the CO2e tonnes neutralised by using ENVI carbon neutral paper. This will help your organisation quantify it’s committment to the environment.
So if you’re interested in an affordable alternative to recycled paper when you next print with AstroPrint, make sure you ask us to prepare a quote for you on the new ENVI stock. You can view the full range of grades on the ENVI website http://www.envi.com.au/ENVI-Grades.aspx
